Foundations Recovery Network
Foundations Recovery Network
#1: Challenging Conventional Thinking with Lee Pepper
#1: Challenging Conventional Thinking with Lee Pepper
#1: Challenging Conventional Thinking with Lee Pepper
Wednesday 4th January 2017
Lee Pepper discusses innovative marketing strategies in behavioral health care, including the use of virtual reality to reduce stigma around rehab centers.
29 minutes
Informative
Engaging
Thought-provoking
Raw
Non-judgmental
About this podcast
Author:
Foundations Recovery Network
Overview:
Categories:
Recovery Reimagined
Innovative Treatments & Recovery Paths
Family Recovery from Addiction
Creative Recovery Journeys
Recovery from Trauma
Links:
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Episodes:
116 (View all)
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Get the buttons here!Lee Pepper on Reinventing Behavioral Health Marketing
What has propelled me into the chief marketing officer role here at foundations is that we didn't take anything for granted.
Imagine stepping into a rehab center through virtual reality before ever setting foot inside. That's just one of the forward-thinking ideas Lee Pepper, Chief Marketing Officer for Foundations Recovery Network, brings to the table in this episode of Recovery Unscripted. Lee dives into the nitty-gritty of how marketing strategies in addiction and mental health treatment need a shake-up. Forget the old ways; he's all about adopting a consumer-centric approach that makes information not just accessible but engaging.
Lee shares how the design of content, right down to the images and callouts, can make a world of difference in capturing attention and reducing stigma. He also envisions a future where virtual reality tours of rehab centers could ease potential patients' anxieties and offer a more welcoming introduction to recovery facilities. If you're curious about how innovative marketing can transform the landscape of behavioral health care, this episode is a must-listen.
Lee's insights are not just theoretical; they're practical steps towards making recovery more approachable and less intimidating.