Cayla Craft
Cayla Craft
221 | Building a Membership Business with Raving Fans - with Alison Lumbatis
221 | Building a Membership Business with Raving Fans - with Alison Lumbatis
221 | Building a Membership Business with Raving Fans - with Alison Lumbatis
Monday 23rd March 2020
Join Cayla Craft and Alison Lumbatis on 'Mommy Millionaire' as they discuss building a successful membership business with loyal fans.
45 minutes
Empowering
Informative
Inspiring
Supportive
Thought-provoking
About this podcast
Author:
Cayla Craft
Overview:
Categories:
Entrepreneurship for Personal Growth
Body & Mind
Spiritual & Personal Growth Journeys
Sobriety Success Stories
Parenting & Children
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Get the buttons here!Alison Lumbatis on Creating a Thriving Membership Business with Devoted Fans
I plan to continue the mission of get your pretty on and really just giving women that permission to feel pretty and to focus on themselves.
Ever wondered how to turn a simple idea into a thriving membership business? Alison Lumbatis, the mastermind behind Get Your Pretty On, joins Cayla Craft in this episode of 'Mommy Millionaire' to share her journey and secrets to success. Alison’s story is one of transformation and determination, starting with a fashion blog that blossomed into a seven-figure enterprise. She didn’t have formal training in fashion, but her passion and keen sense for what everyday women wanted propelled her forward.
Alison opens up about the pivotal moments that shaped her career, including the leap from a stable job to the unpredictable world of entrepreneurship. She emphasizes the importance of mindset in making such a transition and the necessity of taking action even when you don’t feel entirely ready. Positive self-talk and self-care play crucial roles in her approach, helping her stay grounded and focused. Building a supportive community is another cornerstone of Alison’s success.
She talks about how fostering a sense of belonging among her members has been key to retaining loyal customers. Her tips for creating an inclusive environment include setting clear behavior guidelines and actively moderating the community to ensure everyone feels welcome. Delegation and hiring are also on the agenda. Alison stresses hiring for attitude and cultural fit over just skills, sharing her own experience of finding invaluable team members who align with her vision.
This approach has allowed her to scale her business effectively without losing the personal touch that makes Get Your Pretty On special. Looking ahead, Alison reveals plans to rebrand her membership site to Outfit Formulas, aiming to offer an even broader range of resources. Her passion for helping women feel confident and pretty shines through, making it clear that her journey is far from over.
This episode is packed with practical advice and inspiring stories that will resonate with anyone looking to build a successful membership business. Tune in to hear Alison’s insights and start your own journey toward creating a community of raving fans.