Matthew Butler

Believe in people podcast

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  • 70 | Henry Beercock: Binge Drinking, Business, Burnout & AlcoHull Free - Join the Sober Rebellion

70 | Henry Beercock: Binge Drinking, Business, Burnout & AlcoHull Free - Join the Sober Rebellion

Monday 14th July 2025

Join Henry Beercock as he discusses his journey from binge drinking to founding Alcohull Free, a sober social movement challenging traditional norms.
Explicit
80 minutes
inspiring
relatable
challenging
hopeful
transformative

About this podcast

Believe in people podcast
Author:
Matthew Butler
Overview:
Categories:
Recovery Reimagined
Sexual Empowerment & Identity
Empowering Recovery Journeys
Creative Recovery Journeys
Understanding Addiction & Recovery
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Episodes:
72 (View all)
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Henry Beercock: Sober Rebellion & Life Transformation

Episode Overview

  • Henry Beercock's early exposure to drinking culture.
  • The role of emotional eating and stress in his life.
  • The founding of Alcohull Free, a sober social movement.
  • Challenges and rewards of living alcohol-free.
  • Destigmatizing sobriety and promoting sustainable change.
"Recovery doesn't require rock bottom; it starts with clarity."
In this compelling episode of 'Believe in People', host Matthew Butler converses with Henry Beercock, the founder behind the sober movement Alcohull Free. Henry shares his transformative journey from a life deeply intertwined with binge drinking to becoming a beacon of change for those seeking sobriety without the traditional stigma attached. Growing up in the 1990s, Henry was surrounded by a culture where alcohol was ever-present.
His early experiences with drinking were shaped by the prevalent lad-ladette culture and the pressures of maintaining a public image within his family business. These experiences led to a life entangled in performance and people-pleasing, often masked by alcohol. Henry's turning point was not a dramatic crisis but rather a moment of clarity brought on by love, therapy, and the advice of a sleep specialist.
This clarity propelled him to quit alcohol, resulting in a significant weight loss of seven stone and restoring his health and personal relationships. With his newfound perspective, Henry founded Alcohull Free, a sober social movement based in Yorkshire, England. The movement aims to destigmatize sobriety, promote sustainable lifestyle changes, and offer a community for those who wish to celebrate without compromise.
Throughout the conversation, Henry reflects on how alcohol was used as a coping mechanism for stress and low self-worth, especially within the confines of a family business. He discusses the cultural shift towards sobriety and the importance of finding joy and connection without alcohol. Henry's story is one of hope and transformation, reminding listeners that recovery does not always require hitting rock bottom.
His movement, Alcohull Free, challenges outdated perceptions of sobriety, creating an inclusive space for individuals to connect and thrive without alcohol.
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