The Rise of No and Low Alcohol Drinks: A Healthier Choice?
Episode Overview
No and low alcohol drinks are becoming more popular due to improved taste and consumer interest. Public health groups are concerned about potential negative impacts on young people and those in recovery. Production costs and premium branding contribute to higher prices for no-low drinks. Technological advances have improved the flavour of no-low drinks. Balanced regulation is needed to ensure no-low drinks benefit public health.
There's a real growth in the production and sales of no and low alcohol drinks over the last 10 years.
Imagine a world where you can enjoy a pint without the hangover. This episode of the Alcohol Alert Podcast dives into the rising trend of no and low alcohol drinks. Professor John Holmes from the University of Sheffield joins the conversation, shedding light on the complexities of these beverages. You'll hear about the ongoing research by the Sheffield Alcohol Research Group, aiming to understand the public health impact of these drinks.
With more people reaching for a zero-alcohol beer or a low-alcohol wine, Holmes explores why these products are gaining traction and who’s consuming them. The discussion touches on some intriguing points, such as the voluntary labelling of these drinks and the varying definitions across different countries. Holmes reveals how technological advances have improved the taste of these beverages, making them more appealing to consumers. But are they really helping public health?
Holmes addresses concerns that these products might encourage younger people to start drinking or make it harder for those in recovery to stay sober. The conversation also delves into the economics of these drinks. Why are they so pricey? Holmes explains that production costs and premium branding play a significant role. Yet, he notes a positive trend—prices are slowly decreasing, making them more accessible.
Public health groups worry that too much focus is placed on these products at the expense of proven policies like increasing alcohol taxes. Holmes argues for a balanced approach, emphasising the need for sensible regulation. So, what does the future hold for no and low alcohol products? Holmes predicts continued growth in this market, driven by changing consumer preferences and industry investment. Tune in to see if these drinks might reshape the alcohol landscape or simply offer a healthier alternative.