Amelia Sordell - Content Marketing

Amelia Sordell - Content Marketing

The Recruiter's Recruitment Podcast

Amelia Sordell shares content marketing tips, video content strategies, and insights on women in business.

InformativeEmpoweringThought-provokingEngagingTransformative

21:0715 Sept 2020

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Unlocking Content Marketing Secrets with Amelia Sordell

I always reference the SaaS ecosystem as being like the north star for me, because I think the way that SaaS businesses have positioned themselves as solutions rather than services...you're providing game changes, and that all happens through marketing.

Ever felt like your marketing efforts are just not hitting the mark? In this engaging episode of The Recruiter's Recruitment Podcast, host Lysha Holmes chats with Amelia Sordell, the brilliant mind behind Klowt, an on-demand B2B brand and marketing agency. Amelia brings her A-game, diving into what recruiters excel at and where they falter in marketing. She shares golden nuggets on creating standout video content and offers practical advice for women in business to connect more effectively.

Amelia also challenges the notion of work-life balance, calling it a myth, and shares her vision for the recruitment industry's future in the 'new normal'. Her insights on positioning businesses within the SaaS ecosystem are particularly eye-opening. As Amelia puts it, 'Digital marketing isn't just about posting a couple of LinkedIn updates each month'. This episode is packed with actionable tips and thoughtful reflections that will leave you rethinking your approach to content marketing.

Perfect for recruiters eager to up their marketing game.

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