Attraction Over Promotion: AA's Tradition 11 Explained
Episode Overview
Tradition 11 focuses on attraction rather than promotion. Anonymity is crucial for protecting AA members. Media plays a key role in advocating for AA. Personal ambition should not overshadow collective goals. Members act as guardians of AA's values.
"A society which said it wished to remain anonymous baffled the press, but they got the point."
Ever wondered what it takes to maintain anonymity in the public eye while promoting a powerful message of recovery? This episode of AA Morning Snippets dives into Tradition 11 of Alcoholics Anonymous, focusing on the principle of attraction rather than promotion. Alyssa, your guide through this journey, reads from the Big Book, shedding light on how AA's unique public relations policy has fostered growth and support across the globe.
The episode explores the delicate balance between maintaining anonymity and sharing the success stories of AA members. Alyssa shares how AA has relied on friends in the media to carry its message, ensuring the focus remains on recovery rather than individual fame. The importance of personal anonymity is emphasised as a protective measure for members, preventing the pitfalls of self-promotion. You'll hear about how veteran newsmen have become advocates for AA, understanding and respecting the group's refusal of personal publicity.
Alyssa discusses how this approach has led to more favourable publicity than any traditional promotional tactics could achieve. The episode wraps up with a reminder that each AA member acts as a guardian of this tradition, prioritising the collective good over personal ambition. Curious about how this unique strategy works in practice? Tune in to find out how AA's approach to public relations continues to inspire and attract new members while safeguarding its core values.