Gnista Spirits: Crafting Bold Non-Alcoholic Flavors with Erika Ollen
We wanted to create something that was built like a meal, a combination of different things that really make the job. It's not just there because it has to be there.
Ever wondered how non-alcoholic spirits can pack such a punch? In this episode, Jonathan Lambrianidis chats with Erika Ollen, the mastermind behind Gnista Spirits. Erika reveals the secrets behind their standout flavors like Barrelled Oak and Floral Wormwood. She dives into the intricate process of creating these complex beverages, sharing insights on ingredients and techniques. But it’s not just about the flavors.
Erika talks about the hurdles and triumphs of taking Gnista global on a shoestring budget, including their viral 'party sober' campaign. She also highlights the pivotal role bartenders play in making non-alcoholic options like negronis and old fashioneds mainstream. If you're curious about the art of crafting non-alcoholic spirits or looking for inspiration to explore sober living, this episode is a must-listen.