How Food Giants Keep Us Hooked: The Science Behind Cravings
The food industry, knowing that we love sweetness and that kids especially, are hardwired for sweetness, every one of our taste buds are wired for the sweet taste. They'll send an electric electronic signal to the pleasure center of the brain that tells you to eat more.
Ever wondered why you can't stop at just one chip or why that sugary snack feels so irresistible? This episode of Right Turn Radio gets to the bottom of it. Hosts Jon Cohan, Abby Dean, and Woody Giessmann sit down with Michael Moss, a Pulitzer Prize-winning author, and Lisa Johnson, a nationally renowned fitness and health expert, to uncover the science behind food cravings.
Michael Moss, known for his book 'SALT SUGAR FAT', reveals how the food industry uses sophisticated techniques to make us crave their products. It's not just about taste; it's about creating a chemical addiction similar to drugs or alcohol. Lisa Johnson brings her expertise in fitness and health to the table, discussing how we can combat these engineered cravings through mindful eating.
She emphasizes the importance of being aware of what we put into our bodies and how to navigate misleading food labels that claim to be 'natural'. This episode is a must-listen for anyone curious about the hidden tactics of the food industry and looking for practical advice on taking control of their diet.