Marketing & Recruitment: A Perfect Match with Kieron Mayers
Episode Overview
Explore the synergy between marketing and recruitment. Understand the power of personal branding for recruiters. Learn about the challenges of creating effective podcast ads. Discover how Paiger is evolving as a business development tool. Gain insights into maintaining authenticity and diversity in content.
"It's not just about being famous on LinkedIn; it's about being current and relevant."
Ever wondered how marketing and recruitment fit together like a glove? In this engaging episode of The Recruiter's Recruitment Podcast, Kieron Mayers, Head of Marketing at Paiger, shares his insights on the evolving landscape of recruitment marketing and personal branding. With 15 years of experience under his belt, Kieron offers a unique perspective on how authenticity and diversity can shape effective content.
He discusses the challenges of crafting podcast ads that resonate and the importance of keeping messages fresh and relevant. The conversation also highlights Paiger's transformation into a business development platform for recruiters, focusing on market alignment and continuous innovation. Kieron and host Lysha Holmes reflect on their two-year sponsorship journey, sharing anecdotes and lessons learned along the way. They dive into the nuances of personal branding, emphasising its power in building credibility and attracting talent.
Kieron provides practical advice for recruiters on leveraging technology to enhance their brand presence and engage with potential candidates effectively. If you're curious about how marketing can drive business development in recruitment, this episode is a must-listen. You'll walk away with actionable strategies and a fresh perspective on integrating marketing into your recruitment efforts. So, why not give it a listen and see how these insights can transform your approach?