Lysha Holmes
Lysha Holmes
EP290: Kristie Perrotte, Founder of Thrive Recruitment Marketing - Be BOLD and BRAVE and be better with your marketing strategy
EP290: Kristie Perrotte, Founder of Thrive Recruitment Marketing - Be BOLD and BRAVE and be better with your marketing strategy
EP290: Kristie Perrotte, Founder of Thrive Recruitment Marketing - Be BOLD and BRAVE and be better with your marketing strategy
Monday 25th August 2025
Discover how to be bold and brave in your marketing strategy with Kristie Perrotte from Thrive Recruitment Marketing. Learn key insights and actionable tips.
Explicit
37 minutes
informative
motivational
challenging
empowering
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Author:
Lysha Holmes
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Episode Overview
- The importance of a comprehensive marketing strategy over personal branding.
- How to measure and demonstrate ROI in marketing.
- The role of marketing in supporting business growth and operations.
- Utilizing data and automation in recruitment marketing.
- Being brave and bold with marketing decisions to push boundaries.
Be brave, be bold, and be ready to push boundaries.
In a powerful episode of the Recruiters Recruitment Podcast, Kristie Perrotte, founder of Thrive Recruitment Marketing, shares her insights into the evolving landscape of marketing within the recruitment industry. Kristie emphasizes the critical need for marketing accountability, highlighting the importance of measuring ROI in a field that is increasingly data-driven and complex.
She contrasts personal branding with a full-scale marketing strategy, explaining that while personal branding can open doors, especially in sales, it is merely one component of a larger, more strategic approach. Host Lysha Holmes supports this idea with a vivid analogy, likening personal branding to the eggs in a cake, essential but not the entirety of the recipe.
The discussion delves into the necessity of having a core brand and a robust marketing function to facilitate messaging and inbound strategies that drive business growth. Kristie argues that without these elements, businesses may miss out on significant opportunities. Both Kristie and Lysha stress the importance of being brave and bold in marketing, advocating for strategic investments over merely adding new hires.
They suggest that investing in a mid-level marketer or a strategic marketing agency can yield better results than expanding headcount. Kristie provides practical advice for marketers and business leaders, encouraging them to push back against tasks that detract from strategic initiatives and to focus on activities that demonstrate tangible ROI. The episode inspires listeners to challenge conventional approaches and embrace innovative strategies that align with business goals.
The conversation concludes with a call to action for listeners to apply these insights and share their outcomes with the community, reinforcing the podcast's mission to support professional growth and high performance. Kristie's enthusiasm and bold approach offer a refreshing perspective on how marketers can thrive in today's competitive environment.