EP302: Jem Bevan, Founder of SocialJems - Revealing How to Win on LinkedIn AND Beat the AlgorithmEP302: Jem Bevan, Founder of SocialJems - Revealing How to Win on LinkedIn AND Beat the Algorithm
The Recruiter's Recruitment Podcast
Jem Bevan shares expert advice on mastering LinkedIn's algorithm and personal branding while discussing upcoming verification changes.
38:10•1 Dec 2025
Mastering LinkedIn: Secrets from SocialJems Founder Jem Bevan
Episode Overview
- Posting three times a week is optimal for LinkedIn engagement.
- Longer comments are now favoured over short ones.
- Personal branding should reflect your true self.
- Upcoming LinkedIn verification may present challenges.
- Balancing personal and professional content is key.
“Realistically, to rank as adding value to Linkedin's platform, you need to be doing three posts a week.”
What drives someone to seek a life without alcohol? This week's episode of The Recruiter's Recruitment Podcast is a treasure trove of LinkedIn wisdom, courtesy of Jem Bevan, founder of SocialJems. Jem returns to the podcast with a squeaky voice but a powerhouse of insights on how to navigate LinkedIn's ever-changing landscape. If you've ever felt baffled by LinkedIn's algorithm, Jem's got you covered with strategies that still work and those that have tanked.
From the importance of creating meaningful conversations to the benefits of posting just three times a week, Jem spills the beans on how to rise above the algorithm's whims. She also shares the inside scoop on personal branding and why authenticity trumps all. Whether you're a seasoned recruiter or just dipping your toes into LinkedIn waters, Jem's advice is bound to make you rethink your approach.
The episode also touches on upcoming changes like LinkedIn verification, which aims to curb scams but might come with its own set of challenges. So, if you're looking to boost your LinkedIn game and beat the algorithm, this episode is a must-listen. What changes are you making to your LinkedIn strategy?
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