Elizabeth Chance
Elizabeth Chance
Episode 393: Alcohol Free Options for Thanksgiving- Noughty founder Amanda Thomson
Episode 393: Alcohol Free Options for Thanksgiving- Noughty founder Amanda Thomson
Episode 393: Alcohol Free Options for Thanksgiving- Noughty founder Amanda Thomson
Monday 20th November 2023
Join Elizabeth Chance as she chats with Amanda Thomson about her journey and mission behind Noughty, a premium non-alcoholic wine brand.
51 minutes
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Elizabeth Chance
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Sobriety Toolkit
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Navigating Challenges in Recovery
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Get the buttons here!Crafting Noughty: Amanda Thomson's Alcohol-Free Wine Adventure
Episode Overview
- Amanda shares her journey from growing up in the UK to becoming an entrepreneur in the wine industry.
- She emphasizes the importance of offering inclusive drinking experiences for everyone, regardless of their choice to drink alcohol.
- Amanda reflects on the challenges and triumphs of building the Noughty AF brand, highlighting the brand's mission to provide non-alcoholic wine options.
- She discusses the vision of Noughty AF and its presence in the hotel industry, aiming to offer healthier choices for consumers.
- The conversation touches on the significance of creating a brand that operates in the conventional fine wine space, providing an alternative to alcoholic beverages.
I can tell you I just went to a fundraiser a week ago okay and I show up and they have the bar set up and they have wine. I didn't even really pay attention to that. And all they had to drink was bottle plastic bottles of water. You don't have an option. You know, you walk in, it was my honeymoon and they, you don't have an option. You go to any nice hotel and they have a bottle of champagne sitting there. And they don't even think that, you know what, people are making healthy choices today. And having you naughty at the disposal of every person, when you walk in these hotels to think about the people that are out there, rather than thinking, oh, everybody wants to have alcohol. And going back to the Rome wasn't built in a day thing. We're in some four seasons already in America, some Ritz-Carlton's, a lot of London five-star hotels.
Picture this: It's Thanksgiving, and you're looking for a drink that fits the celebration without the alcohol. Enter Amanda Thomson, the mastermind behind Noughty, a non-alcoholic wine brand that's making waves globally. In this episode, Elizabeth Chance sits down with Amanda to explore her fascinating journey from a health-conscious upbringing in the UK to becoming a trailblazer in the wine industry.
Amanda’s story is one of passion and innovation, driven by her keen interest in what goes into our food and drink. After moving to Paris and earning her Diploma in Wine from Le Cordon Bleu, Amanda didn't just stop there. She created Noughty, the world’s first premium non-alcoholic wine portfolio, which has since become a favorite in top bars, restaurants, and hotels across the globe.
During their chat, Amanda opens up about the hurdles she faced while building her brand and the joy of seeing Noughty win USA TODAY Readers' Choice Award for Best Non-Alcoholic Wine in 2023. She emphasizes the importance of inclusivity in drinking experiences, ensuring that everyone can join the celebration, whether they drink alcohol or not. If you're curious about the world of alcohol-free beverages or looking for inspiration from a successful entrepreneur, this episode is a must-listen.