Kristen Bear
Kristen Bear
Episode 49: The Alcohol Industry Doesn't Like Curiosity w/Kristen (@creativesobriety)
Episode 49: The Alcohol Industry Doesn't Like Curiosity w/Kristen (@creativesobriety)
Episode 49: The Alcohol Industry Doesn't Like Curiosity w/Kristen (@creativesobriety)
Wednesday 3rd December 2025
Kristen Bear discusses how curiosity in sobriety is challenging the alcohol industry's grip on drinker narratives.
21 minutes
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Kristen Bear
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Sobriety Success Stories
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Get the buttons here!Why Curiosity About Sobriety Threatens the Alcohol Industry
Episode Overview
- Curiosity about sobriety is disrupting traditional narratives.
- The pandemic led to increased awareness of drinking habits.
- Women are leading the charge in redefining sobriety.
- Non-alcoholic beverages are becoming more popular.
- The alcohol industry struggles with the rise of sober curious individuals.
"Curiosity is what saved me from a life of blurry mediocrity."
What happens when you mix a pandemic, a cultural shift, and a generation questioning the norms? You get the modern sobriety movement, and it's causing quite the stir in the alcohol industry. In this engaging episode of Creative Sobriety, Kristen Bear unpacks why curiosity about sobriety is ruffling feathers among booze execs.
The alcohol industry has long thrived on a binary view of drinkers: you're either a 'normal' drinker or an 'alcoholic.' But what happens when people start to question this narrative? Kristen argues that the rise of 'sober curious' individuals—those who choose sobriety without traditional labels—is challenging the status quo. Kristen shares her personal journey and highlights how women, particularly millennial women, are leading this charge.
With the emergence of non-alcoholic beverages and a supportive online community, more people are finding the courage to 'order off the menu' and craft a sober lifestyle that suits them. The alcohol industry isn't too happy about this shift, and they're trying to muddy the waters by painting these individuals as sanctimonious or performative. But Kristen's message is clear: curiosity is a powerful tool for change.
By questioning the role of alcohol in their lives, people are finding joy and freedom in sobriety. So, why does the industry find this so threatening? Could it be that they're losing their grip on the narrative? Kristen encourages everyone to stay curious and continue challenging outdated norms. So, what does your sober lifestyle look like? Maybe it's time to get curious.