Building Arizona's Iconic Brand: State Forty Eight
Episode Overview
Michael Spangenberg founded State Forty Eight with $1500. State Forty Eight is a symbol of Arizona pride and culture. Entrepreneurship is possible for those with a strong work ethic. Community impact and job creation are central to the brand's mission. Vision and adaptability are key to sustainable business growth.
Mindset is everything. If you don't have the right mindset, you're not going to overcome all those challenges.
In a captivating episode of Roll Call Podcast, host Chappy sits down with Michael Spangenberg, the visionary co-founder of State Forty Eight, Arizona's beloved clothing brand. Michael's story is a testament to the power of determination, passion, and community spirit. Starting with just $1500, he transformed his love for fashion and Arizona into a thriving business that not only sells clothes but also fosters a sense of pride and identity within the community.
Michael shares his upbringing and the values instilled by his parents, emphasizing the importance of a strong work ethic. From his early days working in a hotel to becoming a general manager, he always had a passion for clothing and a desire to represent Arizona authentically. His frustration with the lack of local representation inspired him to create State Forty Eight, a brand that embodies the vibrant and diverse spirit of Arizona.
Throughout the episode, Michael discusses the challenges and triumphs of building a brand from scratch. He highlights the significance of community impact and job creation, aiming to leave a legacy not just in business, but in the lives of people around him. His vision extends beyond his company; he hopes to inspire others, including those who have faced adversity, to pursue entrepreneurship and contribute positively to their communities. Michael's approach to business is deeply rooted in authenticity and integrity.
He believes in doing things the right way, treating people with respect, and maintaining a positive mindset. As the brand continues to grow, he focuses on sustainability and scalability, making strategic decisions to ensure long-term success. This episode is not just about business; it's about believing in oneself, overcoming challenges, and making a difference. Michael's story is a powerful reminder that with hard work and a clear vision, anyone can achieve their dreams and create a lasting impact.