MHNR Network, LLC
Mental Health News Radio
Mental Health Business: Marketing and Mental Health
Mental Health Business: Marketing and Mental Health
Mental Health Business: Marketing and Mental Health
Wednesday 12th December 2018
Explore marketing's role in mental health with expert Ann Siegle. Discover insights on advertising, healthcare strategies, and social media impact.
53 minutes
informative
hopeful
challenging
thought-provoking
About this podcast
Author:
MHNR Network, LLC
Overview:
Categories:
Body & Mind
Healing Relationships
Sobriety Toolkit
Healing from Sexual Trauma
Innovative Treatments & Recovery Paths
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Episodes:
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Episode Overview
- Ann Siegle discusses the intersection of marketing and mental health.
- Impact of TV ads on patient medication decisions.
- The value of value-based healthcare in patient care.
- Marketing strategies in healthcare and mental health.
- The role of social media in mental health awareness.
Marketing makes magic. It allows you to do what you're really passionate about.
In the latest episode of Mental Health News Radio, host Kristen Sunanta-Walker is joined by co-host Dave Ballenberger and guest Ann Siegle, a marketing specialist, to delve into the intricate relationship between marketing and mental health. Ann Siegle, with her extensive background in advertising and marketing, shares her insights on how marketing can both positively and negatively influence mental health care. The discussion begins with an exploration of the challenges posed by direct-to-consumer marketing of medications.
Ann highlights the common issue where patients, influenced by television advertisements, demand specific medications from their doctors, disrupting effective treatment plans. This phenomenon underscores the powerful impact marketing can have on patient behavior and healthcare outcomes. Ann further elaborates on the concept of value-based healthcare, which emphasizes achieving agreed-upon healthcare goals to ensure effective patient care. The conversation touches upon how patients are now more empowered, often bearing out-of-pocket expenses, and thus demand better value from healthcare services.
The podcast also addresses the dual role of social media in mental health. While it can promote awareness and support, it can also contribute to misinformation and unrealistic expectations. The episode underscores the need for responsible marketing and the potential of marketing to create 'magic'—to transform perceptions and support mental health initiatives. Throughout the episode, Ann Siegle provides a comprehensive view of marketing's role in the mental health sector, advocating for strategies that align with ethical standards and patient well-being.
Her insights reflect a broader trend towards integrating marketing expertise with healthcare to enhance patient experiences and outcomes. Listeners are encouraged to visit Ann's website, Marketing Acuity, for more information on her work and to explore the various podcasts available on the Mental Health News Radio Network.