ABC Radio
Australian Broadcasting Corporation
Neuromarketing — how brands target your brain
Neuromarketing — how brands target your brain
Neuromarketing — how brands target your brain
Saturday 23rd July 2022
Explore how brands target your brain with neuromarketing, featuring insights from experts on perception, ethics, and mental models.
29 minutes
Informative
Engaging
Eye-opening
Educational
Honest
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ABC Radio
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Mindfulness & Emotional Wellbeing
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Get the buttons here!Neuromarketing: Brands Playing Mind Games
Episode Overview
- Neuromarketing uses neuroscience to influence consumer decisions.
- Mental models shape our perception and reality.
- Visual aesthetics can trick taste perceptions.
- Ethical concerns arise with subliminal messaging.
- Unexpected pleasure can enhance marketing impact.
Pleasure is at its highest when it's unexpected.
Ever wondered why some brands have an uncanny ability to stick in your mind? In this captivating episode, Sana Khadar takes us on a journey through the fascinating world of neuromarketing, revealing how companies like Nike and Coca-Cola masterfully influence our perceptions and decisions. Joined by neuroscientist Matt Johnson and marketer Prince Gooman, listeners are treated to a blend of science and marketing magic.
The duo shares intriguing experiments, such as the dog food pâté test, showcasing how visual aesthetics can deceive even the most discerning taste buds. From red velvet cake revelations to the psychology behind brand associations, you'll find yourself questioning the power of mental models and how they shape our reality. The discussion also delves into the ethical implications of these tactics, pondering whether subliminal messaging crosses moral boundaries.
Whether you're a marketing enthusiast or simply curious about how your brain is wired, this episode is a delightful mix of humour and insight. So, are we all just puppets in the hands of clever advertisers, or is there more to it? Dive in and decide for yourself!