ABC Radio
Australian Broadcasting Corporation
Neuromarketing — how brands target your brain
Neuromarketing — how brands target your brain
Neuromarketing — how brands target your brain
Saturday 21st August 2021
Explore neuromarketing's impact on consumer behaviour and ethics with experts Prince Gooman and Dr. Matt Johnson.
29 minutes
Informative
Eye-opening
Inspiring
Engaging
Honest
About this podcast
Author:
ABC Radio
Overview:
Categories:
Mindfulness & Emotional Wellbeing
Mindful Recovery
Sexual Stigmas & Myths
Mindfulness & Technology in Health
Parenting & Children
Links:
Visit site
Episodes:
494 (View all)
Do you want to link to this podcast?
Get the buttons here!How Brands Sneak Into Your Brain: Neuromarketing Explained
Episode Overview
- Brands use mental models to influence consumer perceptions.
- Subliminal advertising is banned due to ethical concerns.
- Midliminal advertising subtly affects consumer choices.
- Understanding marketing tactics can lead to informed consumer decisions.
- Unexpected pleasure plays a key role in consumer behaviour.
"Pleasure is at its highest when it's unexpected."
Ever wondered why you prefer certain brands over others? This episode of 'All In The Mind' dives into the fascinating world of neuromarketing, exploring how companies use neuroscience and psychology to shape our purchasing decisions. Prince Gooman, a marketing expert, and Dr. Matt Johnson, a neuroscientist, reveal the clever tactics brands employ to create mental models that influence our perceptions.
From Nike shoes to Coca-Cola, these mental models are designed to associate products with positive emotions, sometimes leading to surprising real-world effects like hitting a golf ball further with a Nike club. They discuss experiments like the infamous dog food pâté test, where aesthetics tricked participants into believing they were eating gourmet dishes. But it's not all fun and games—there's a serious side too.
The duo highlights ethical concerns surrounding subliminal and midliminal advertising, where hidden cues subtly nudge consumer behaviour. They stress the importance of understanding these marketing techniques to become savvy consumers in a world where perception is reality. As you listen, you'll ponder the ethics of neuromarketing and whether our mental models are being manipulated for profit. Could this knowledge empower you to make more informed choices, or will you fall prey to the allure of clever branding?
Dive in and find out how these insights could change the way you see your favourite products.