Dr. Trevor Campbell, MD, CCFP

Healthscape

Dr. Trevor Campbell, MD, CCFP

  • PursueCare, Nick Mercadante (Founder, CEO): PursueCare Brings Addiction Treatment Home

PursueCare, Nick Mercadante (Founder, CEO): PursueCare Brings Addiction Treatment Home

Thursday 20th February 2025

Explore how PursueCare's virtual platform offers accessible addiction treatment with CEO Nick Mercadante.
35 minutes
Informative
Supportive
Hopeful
Encouraging
Innovative

About this podcast

Healthscape
Author:
Dr. Trevor Campbell, MD, CCFP
Overview:
Categories:
Holistic Health Innovations
Mindfulness & Technology in Health
Mindful Recovery
Healing from Sexual Trauma
Innovative Treatments & Recovery Paths
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Virtual Healing: Bringing Addiction Treatment Home with PursueCare

Episode Overview

  • PursueCare offers virtual addiction treatment through an app.
  • Telehealth helps overcome stigma and access barriers.
  • Reset and Reset-O apps provide cognitive behavioural therapy.
  • Contingency management rewards positive behaviour.
  • Higher retention rates are achieved with telehealth.
"You don't work in healthcare unless you kind of believe in the mission because it's hard work."
In this episode of Healthscape, you'll dive into the fascinating world of telehealth and addiction treatment with Nick Mercadante, the CEO and Founder of PursueCare. Nick, alongside Kellogg MBA student Ryan Walsh, discusses how PursueCare is revolutionising the way we approach substance use disorder treatment. Through a virtual platform, PursueCare brings comprehensive addiction treatment directly to your home, making it accessible for everyone, everywhere.
Imagine being able to receive quality care without having to leave the comfort of your own space - sounds like a game-changer, right? Nick shares his journey from sweeping floors in his dad's pharmacy to pioneering telehealth solutions that are breaking down barriers in healthcare. He explains how PursueCare's unique approach allows individuals to access medication-assisted treatment, therapy, and even digital therapeutics via an app.
This isn't just about convenience; it's about providing effective care to those in rural areas who often struggle with access. The episode also touches on the importance of overcoming stigma associated with substance use disorders. By offering a private telehealth experience, PursueCare aims to reduce this stigma and encourage more people to seek help. Nick passionately argues for the benefits of telehealth, including higher retention rates and easier integration with existing healthcare systems.
You'll also learn about the innovative Reset and Reset-O apps, which offer cognitive behavioural therapy modules as part of a comprehensive treatment plan. These apps not only support patients in managing their conditions but also provide rewards for positive behaviour through contingency management. Whether you're interested in the future of digital therapeutics or curious about how technology can transform healthcare delivery, this episode is packed with insights.
So, why not take a moment to explore how PursueCare is bringing hope and healing to those who need it most?
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