Danielle "Real Therapy" Barnett (A Podknows Podcasting Network Show)

Real Therapy: you already have the answers and we help you discover them!

Podknows Podcasting

  • Record Number of UK Podcast Listeners! - Official 2024 Data - Your Business Needs A Branded Podcast: podcasting for lead generation, brand growth and sales

Record Number of UK Podcast Listeners! - Official 2024 Data - Your Business Needs A Branded Podcast: podcasting for lead generation, brand growth and sales

Thursday 27th June 2024

Discover how podcasting can boost your brand's reach with insights from the latest Edison Research data on UK podcast listenership.
11 minutes
Informative
Encouraging
Supportive
Engaging
Motivational

About this podcast

Real Therapy: you already have the answers and we help you discover them!
Author:
Danielle "Real Therapy" Barnett (A Podknows Podcasting Network Show)
Overview:
Categories:
Recovery from Trauma
Mindful Recovery
Healing Relationships
Healing from Sexual Trauma
Relationships & Community
Links:
Visit site
Episodes:
22 (View all)
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Unlocking the Power of Podcasting for Your Brand

Episode Overview

  • Over two-thirds of UK adults have listened to a podcast.
  • 42% of UK adults listen to podcasts monthly.
  • Significant growth in podcast listenership among teenagers and older adults.
  • High engagement from black and Asian UK adults.
  • Increasing popularity of podcasts among women.
This report arms UK-based creators with the ammo they need to secure support for their content.
Are you curious about the latest trends in podcasting and how they can benefit your brand? In this episode, Neil Velio, the UK's top podcast consultant, breaks down the newest Edison Research data on podcast listenership in the UK. The numbers are impressive, with over two-thirds of the UK population aged 18+ having listened to a podcast at some point. Neil dives into the demographics, revealing that 42% listen monthly and 30% weekly.
That's a lot of ears tuning in, offering a golden opportunity for brands to reach a captive audience. Whether you're an experienced podcaster or just thinking about starting, this episode is packed with valuable insights. Neil highlights how teenagers are spending nearly an entire workday each week consuming podcast content. He also discusses the growing interest among the 35-54 age group, who are in their prime spending years, and the increasing listenership among those aged 55 and older.
Diversity is another key point, with significant engagement from black and Asian UK adults. Neil encourages podcasters to create inclusive content that resonates with these groups. The episode also touches on the rising popularity of podcasts among women, with a notable increase in female listeners. Neil wraps up by emphasising the importance of connecting with your audience and building a community through your podcast.
If you're looking to boost your brand's reach and influence through podcasting, this episode is a must-listen.