Transforming Fashion: The Power of Hemp with Gav Lawson
Episode Overview
Fashion emits more CO2 annually than aviation and maritime shipping combined. Hemp requires less water and no pesticides compared to cotton. Supporting sustainable brands can drive positive change. Pre-loved and repair models help reduce waste. Consumers have the power to influence the market through their choices.
You have the power to decide where you spend your money.
Ever wondered if the climate crisis could be our greatest opportunity? In this episode of Lean into Clean, host Jarvis Smith chats with Gav Lawson, the CEO and founder of THTC, a pioneering sustainable fashion brand. Gav shares his journey of creating hemp-based clothing that not only looks good but also champions environmental activism. With a background in marketing and a passion for sustainability, Gav co-founded THTC back in 1999, long before 'sustainable fashion' became a buzzword.
He discusses the importance of hemp as a material, its benefits over traditional fabrics like cotton, and how it can revolutionise the fashion industry. Gav's insights into the fashion industry's environmental impact are eye-opening. Did you know that fashion emits more CO2 annually than aviation and maritime shipping combined? He emphasises the need for consumers to make conscious choices, highlighting the power we hold in driving change. From supporting pre-loved and repair models to choosing sustainable brands, every decision counts.
Jarvis and Gav also dive into the cultural impact of THTC, which has gained support from notable figures like Woody Harrelson and Hugh Grant. They discuss the brand's deep roots in the hip-hop and activism communities, making it more than just a clothing line but a movement for change. This episode is a must-listen for anyone interested in sustainability, fashion, and making a positive impact on the planet.
So why not lean into clean and explore how your wardrobe choices can help save the world?