Institute of Alcohol Studies

Alcohol Alert Podcast

Institute of Alcohol Studies

  • Alex Barker on alcohol and streaming services

Alex Barker on alcohol and streaming services

Thursday 28th February 2019

Alex Barker discusses his study on alcohol content in streaming services like Netflix and Amazon Prime, and its impact on young viewers.
11 minutes
Informative
Thought-provoking
Educational
Engaging
Eye-opening

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Alcohol Alert Podcast
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Institute of Alcohol Studies
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Navigating Alcohol Dependency
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Streaming and Drinking: Alex Barker's Study on Alcohol Content in Online Media

Our results showed that alcohol content is commonly shown in original programming on video-on-demand services, regardless of how these services are regulated, and we compared these results to a previous analysis, looking at UK Primetime TV, and we found that there was significantly more content shown on video-on-demand services than primetime TV.
How much does the content we stream influence our drinking habits? In this episode of the 'Alcohol Alert Podcast', researcher Alex Barker dives into his recent study on the presence of alcohol in video-on-demand services like Netflix and Amazon Prime. Barker reveals some startling findings about how often alcohol appears in these shows and movies, and how it compares to traditional UK Primetime TV.
He explains that alcohol is shown more frequently on these streaming platforms, raising concerns about its impact on young viewers. Barker doesn't just present the problem; he also discusses potential solutions, such as stricter regulations and better age verification methods to shield young people from harmful content. The episode touches on the issue of product placement and the need for greater transparency in how alcohol is portrayed.
This conversation is a must-listen for parents, educators, and anyone interested in the subtle ways media can shape our behaviors. Tune in for an enlightening discussion that might change how you view your favorite shows.