Eric Carlin on SHAAP sponsoring footballEric Carlin on SHAAP sponsoring football
Alcohol Alert Podcast
Alcohol Alert, March 2019: This episode looks at …
6:38•29 Mar 2019
Eric Carlin Discusses SHAAP's Game-Changing Sponsorship with Scottish Women's Football
“Moving into arenas where young people are and actually saying: you know your only source of funding is not necessarily through companies who are actually going to promote unhealthy practices. That must be a good thing.”
Imagine a world where sports sponsorships don't just promote products, but also champion healthier lifestyles. This episode of the Alcohol Alert Podcast dives into such a groundbreaking partnership between Scottish Women's Football and the Scottish Health Action on Alcohol Problems (SHAAP). Eric Carlin, the Director of SHAAP, shares the story behind this historic deal and its far-reaching implications. Carlin sheds light on how this sponsorship aims to shift the narrative around alcohol in sports, promoting health and well-being instead.
The conversation also touches on the broader role of NGOs in fostering healthier communities and supporting young athletes. If you're curious about how sports can influence public health positively, this episode offers a compelling listen. Carlin's insights are not just informative but also inspiring, making a strong case for more health-focused sponsorships in the sports world.
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