MHNR Network, LLC
Mental Health News Radio
Mental Health Business: Social Media Today
Mental Health Business: Social Media Today
Mental Health Business: Social Media Today
Thursday 3rd January 2019
Explore effective social media strategies for mental health businesses with Ann Siegle, Kristin Walker, and Dave Ballenberger.
50 minutes
informative
challenging
hopeful
supportive
motivational
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Get the buttons here!Navigating Social Media in Mental Health Business
Episode Overview
- Understand the importance of HIPAA compliance on social media.
- Learn how to identify the right social media platforms.
- Discover how to measure ROI on social media efforts.
- Explore long-form video content strategies.
- Gain insights into mental health marketing challenges.
The most important platform to be on is the one where the people that you want to engage with are at.
In today's episode of Mental Health News Radio, hosts Kristin Sunanta Walker and Dave Ballenberger delve into the intricacies of utilizing social media in the mental health business, joined by marketing expert Ann Siegle. Ann brings a wealth of experience from her background in advertising and marketing, and shares insights on how mental health providers can effectively engage with audiences online. The discussion begins by addressing the longstanding concerns around HIPAA compliance when using social media.
Historically, mental health providers have been hesitant to embrace social media platforms due to privacy laws and the lack of clear guidelines. However, as regulations have become more defined, there's now a pathway for providers to market their services without compromising patient confidentiality. Ann emphasizes the importance of choosing the right social media platform based on the strategic goals of the organization. She notes that the primary platform should be the one where the target audience is most active.
This requires understanding the demographic differences across platforms like Facebook, Instagram, and YouTube. While Facebook has traditionally been a popular choice, many organizations are shifting towards YouTube for longer-form video content that provides deeper engagement. A critical component of the conversation is the return on investment (ROI) from social media efforts. Ann advises that providers should assess whether the time and resources spent on social media yield tangible benefits, such as increased patient inquiries or brand visibility.
She also discusses the importance of promoting posts and using targeted advertising to reach potential clients effectively. Throughout the episode, the hosts and guest provide practical advice and encourage listeners to explore different strategies to find what works best for their specific needs. Ann Siegle's insights offer a roadmap for navigating the digital landscape and maximizing the potential of social media in the mental health sector.
Listeners are encouraged to visit Ann Siegle's website, marketingacuity.com, for further resources and consultation services. The episode wraps up with a reminder of the supportive community fostered by the Mental Health News Radio Network, where diverse voices contribute to the ongoing dialogue on mental well-being.