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The Big Booze Con – Have We All Been Played?
The Big Booze Con – Have We All Been Played?
The Big Booze Con – Have We All Been Played?
Sunday 8th June 2025
Vic and Hamish question the alcohol industry's motives with humour and honesty. Is sobriety a quiet rebellion? Find out in 'The Big Booze Con'.
41 minutes
Honest
Engaging
Eye-opening
Humorous
Thought-provoking
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soberawkward
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Sobriety Toolkit
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Navigating Challenges in Recovery
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Get the buttons here!Is Alcohol One Big Con? Sober Awkward Investigates
Episode Overview
- Explore the idea that alcohol consumption is influenced by clever marketing.
- Consider sobriety as a form of quiet rebellion against societal norms.
- Reflect on personal experiences with drinking and its consequences.
- Understand how taxes and profits drive the alcohol industry.
- Recognise the manipulation behind advertising targeted at vulnerabilities.
Once you see how booze is sold to us, you can’t un-see it.
Have you ever wondered if the alcohol industry is pulling the wool over your eyes? Vic and Hamish, the hosts of 'Sober Awkward', tackle this question with humour and honesty in their latest episode titled 'The Big Booze Con – Have We All Been Played?'. The duo dives into the idea that perhaps the entire alcohol culture is a cleverly orchestrated con, designed to keep us pouring money into the pockets of big corporations and governments.
They explore everything from sneaky advertising tactics to societal pressures that make drinking seem essential. Vic and Hamish, both ex-binge drinkers, share their own experiences and reflections on how sobriety has changed their perspective. The episode takes a critical look at how the alcohol industry might be exploiting our vulnerabilities, such as targeting tired mums and hard-working dads with 'pink drinks' and tequila shots.
The hosts discuss the concept of 'addiction by design' and question whether sobriety is actually a form of rebellion against this ingrained system. The episode is filled with hilarious anecdotes, including Vic's tale of buying a wooden plank with her name carved on it during a trip to India, highlighting how easily we can be swayed by clever tricks.
The conversation also touches on the staggering profits generated by alcohol sales and taxes, raising questions about who truly benefits from our drinking habits. If you're curious about whether your evening tipple is more than just a personal choice, this episode might just provide some food for thought. With a blend of humour, honesty, and a dash of cheeky rebellion, Vic and Hamish encourage you to question the status quo and consider the broader implications of alcohol consumption.
So why not grab a cup of tea (or elderflower) and join them for a laugh-filled exploration of the booze industry's hidden motives?