James Swanwick

Alcohol-Free Lifestyle

James Swanwick

  • The Fading Effect: Why You Lose Motivation & How to Follow Through with Coach David

The Fading Effect: Why You Lose Motivation & How to Follow Through with Coach David

Friday 18th July 2025

Discover why motivation fades and learn strategies to keep your goals alive with Coach David's practical advice.
27 minutes
Informative
Encouraging
Supportive
Motivational
Authentic

About this podcast

Alcohol-Free Lifestyle
Author:
James Swanwick
Overview:
Categories:
Sobriety Toolkit
Creative Recovery Journeys
Sexual Empowerment & Identity
Understanding Addiction & Recovery
Financial Health in Recovery
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Beat the Fading Effect: Keep Your Goals Alive with Coach David

Episode Overview

  • Understand the 'Fading Effect Bias' and its impact on motivation.
  • Learn how structural tension can support lasting change.
  • Discover the importance of writing clear goals.
  • Explore how friction influences decision-making.
  • Find ways to maintain momentum through daily practices.
"The brain does a cost-benefit analysis to change, even when you're not happy."
Ever wondered why your enthusiasm for a new goal seems to fizzle out after a few weeks? Coach David Jelkes tackles this common issue head-on in this episode of Alcohol-Free Lifestyle. Known as the 'Fading Effect Bias', it's the sneaky brain trick that makes motivation disappear faster than socks in a tumble dryer. Coach David unpacks how the initial decision to change can actually reduce the pressure that fuels your drive, leaving you feeling stuck.
But fear not, he's got the secret sauce to keep your momentum sizzling. By using clear, written goals, you can create 'structural tension' and turn your brain into your biggest cheerleader. With his engaging style, David offers practical advice on how to make your goals stick, whether they're related to health, finances, or relationships. He shares relatable anecdotes about falling off the wagon with exercise routines and diet plans, highlighting how common these struggles are.
Through humorous metaphors and personal stories, David encourages you to keep those goals front and centre, morning and night, to outsmart the brain's natural resistance to change. If you're tired of setting goals only to watch them fade into oblivion, this episode might just be the spark you need. So grab a pen and paper – it's time to write your future!
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