Chris Morton
Chris Morton
What's In A Name? - Fitness Business
What's In A Name? - Fitness Business
What's In A Name? - Fitness Business
Thursday 23rd April 2020
Chris Morton shares his journey of naming his gym, 'Electric Fitness', highlighting the importance of branding and marketing.
17 minutes
Informative
Thought-provoking
Engaging
Authentic
Supportive
About this podcast
Author:
Chris Morton
Overview:
Categories:
Body & Mind
Recovery Reimagined
Financial Health in Recovery
Innovative Treatments & Recovery Paths
Sexual Health in Recovery
Links:
Visit site
Episodes:
14 (View all)
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Get the buttons here!The Power of a Name: Chris Morton's Gym Naming Journey
All your marketing and messaging and who you are suddenly gets associated with a brand.
Ever wondered what goes into naming a gym? Chris Morton, the voice behind 'The Recovery Podcast', takes you on a fascinating journey in this episode of the 'Starting An Independent Gym' series. Chris dives deep into his thought process, from considering 'CrossFit' in the name to ultimately choosing 'Electric Fitness'. He talks about the importance of branding and how a name can shape the identity of a business.
Chris explains that using 'CrossFit' presented challenges due to its unique naming requirements and recent shift to 'CrossFit Health'. This led him to explore more abstract options. He toyed with names like 'Never Give Up Training', 'Undefeated', and 'Forever' before landing on 'Electric Fitness'. Chris believes that 'electric' captures the excitement and energy he wants his gym to embody. This episode is packed with insights into the significance of a name in marketing and branding.
If you're curious about the behind-the-scenes of naming a gym or interested in branding strategies, this episode is a must-listen.