Veronica Valli & Chip Somers
Veronica Valli & Chip Somers
275: How the Alcohol Market is Changing with Laura Willoughby
275: How the Alcohol Market is Changing with Laura Willoughby
275: How the Alcohol Market is Changing with Laura Willoughby
Wednesday 17th July 2024
Laura Willoughby discusses the shift in the alcohol market and the rise of alcohol-free options with host Veronica on the Soberful podcast.
Explicit
40 minutes
informative
hopeful
amusing
challenging
About this podcast
Author:
Veronica Valli & Chip Somers
Overview:
Categories:
Sobriety Toolkit
Sexual Empowerment & Identity
Understanding Addiction & Recovery
Financial Health in Recovery
Creative Recovery Journeys
Links:
Visit site
Episodes:
390 (View all)
Do you want to link to this podcast?
Get the buttons here!Alcohol Market Revolution: Laura Willoughby Insights
Episode Overview
- The alcohol market is evolving with more alcohol-free choices.
- Club Soda offers workshops for changing drinking habits.
- Socializing without alcohol is becoming more common.
- Big brands are investing in alcohol-free products.
- Cultural shifts are influencing drinking behaviors.
Once you stop drinking for good, you will be given more bottles of wine, invited to more events with free booze than you ever dreamt possible in your drinking years.
In this insightful episode of the Soberful podcast, Veronica welcomes Laura Willoughby, founder of Club Soda, to explore the evolving landscape of the alcohol market. Laura shares her experiences from the 1990s, recalling a time when drinking excessively was almost a rite of passage, particularly for women. However, today’s drinking culture has undergone significant transformation, with many young people opting for an alcohol-free lifestyle or drinking only occasionally.
Laura explains that Club Soda was founded to address the lack of support for individuals seeking to change their drinking habits. By leveraging behavior change science, Club Soda provides courses and workshops aimed at empowering people to make healthier choices. Initially, Laura noticed a gap in the market for enjoyable non-alcoholic options at social venues, which led to advocacy for better alcohol-free products.
Over the years, the alcohol-free market has expanded considerably, with major brands like Heineken investing in this space. Laura highlights the importance of these investments in driving change and increasing the availability of non-alcoholic beverages. Despite the presence of big brands, Laura emphasizes the role of smaller, dedicated alcohol-free businesses in enriching the market. Socializing patterns have also shifted, with activities like golf, clay pigeon shooting, and immersive gaming experiences becoming popular alternatives to traditional drinking events.
Laura notes that sober individuals often face challenges in social settings, but initiatives like Club Soda’s alcohol-free cocktail classes aim to provide enjoyable experiences without the pressure to consume alcohol. The episode concludes with Laura encouraging listeners to explore Club Soda’s offerings and participate in events that foster a sober community. Her passion for creating inclusive spaces is evident, as she advocates for diverse activities that resonate with different interests and backgrounds.
Overall, this episode sheds light on the dynamic changes within the alcohol industry and offers hope and inspiration for those seeking a more balanced approach to socializing.