Breaking Free: How Smell Can Influence Your Alcohol Journey
Episode Overview
Smell is a powerful trigger for emotional memories related to alcohol. Positive memories can increase the desire to drink, while negative ones may reduce it but worsen mood. The alcohol industry uses emotional propaganda to influence drinking habits. Living a self-led life involves recognising and not being controlled by past memories. Reflecting on personal associations with alcohol smells can aid in recovery.
A memory is not a command, because a smell is not a sentence, because I am not owned by my past.
In this episode of the 1000 Days Sober Podcast, Lee Davy takes you on a sensory journey through the powerful connection between smell and memory, particularly when it comes to alcohol. Lee, who is passionate about helping others lead self-directed, alcohol-free lives, shares how the smell of alcohol can trigger deep emotional memories. He recounts his own experiences with the smell of Bacardi and tequila, which once evoked painful memories but no longer have control over him.
Lee discusses a fascinating study by Yamamoto and Irie that reveals how smells evoke autobiographical memories in people with and without problematic drinking patterns. The study found that while positive memories associated with alcohol might improve mood, they also increase the desire to drink. On the flip side, negative memories can decrease the urge to drink but worsen mood, creating a lose-lose situation. Lee argues that the alcohol industry exploits this emotional association by bombarding us with joy-based propaganda.
He emphasises the importance of living a self-led life and not letting these memories dictate your actions. By reflecting on what the smell of alcohol means to you, you can begin to reclaim your power and live free from its influence. So, if you're ready to break free from the cycle of alcohol-induced memories, this episode might just be your guiding light.