James Swanwick

Alcohol-Free Lifestyle

James Swanwick

  • The Corona Cartel: How Big Alcohol Took Over Summer - Victoria English

The Corona Cartel: How Big Alcohol Took Over Summer - Victoria English

Wednesday 11th June 2025

Victoria English exposes the hidden tricks in alcohol ads and challenges you to rethink your summer joy.
28 minutes
Informative
Compassionate
Engaging
Hopeful
Honest

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Alcohol-Free Lifestyle
Author:
James Swanwick
Overview:
Categories:
Sobriety Toolkit
Creative Recovery Journeys
Sexual Empowerment & Identity
Understanding Addiction & Recovery
Financial Health in Recovery
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Unmasking Summer: The Truth Behind Alcohol Ads

Episode Overview

  • Alcohol ads use psychological tricks to link products with happiness.
  • Summer campaigns often hide the real dangers of alcohol.
  • Neuroscience explains how marketing affects brain chemistry.
  • Breaking free from dependency requires rewiring the brain.
  • Reclaiming joy is possible without alcohol.
Imagine if cocaine brought you summer. You'd be horrified.
Ever wondered how alcohol ads have become synonymous with the perfect summer vibe? Coach Victoria English is here to shake things up in this episode of the Alcohol-Free Lifestyle podcast. With a dash of humour and a hefty dose of reality, Victoria takes aim at the alcohol industry's clever tactics, particularly those used by Corona beer, to link their products with happiness and carefree summer days.
Imagine those glossy beach ads were selling something far more sinister, like cocaine – would they still seem so harmless? Victoria invites you to question what's truly being sold. She reveals the psychological tricks behind these ads, showing how they connect alcohol with joy while hiding the risks. The episode doesn't shy away from the serious truths about alcohol's dangers, which are often glossed over by these campaigns.
Victoria also delves into the neuroscience of how marketing works on your brain, explaining how dopamine association creates a cycle that's hard to break. Victoria’s approach is both compassionate and challenging, urging you to reconsider your relationship with alcohol and explore the possibility of a summer free from its influence. With her experience as a coach, she offers insights into how you can rewire your brain and break free from the cycle of dependency.
If you're tired of outsourcing joy to a liquid and want to stop believing the lie, this episode is a call to action. Discover how you can reclaim your summer and enjoy life without the hangover. Are you ready to take a stand against the summer's biggest lie? Tune in to find out how you can make this season one of clarity and genuine happiness.
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