008 - Aaron Burgin from Suicide Sucks008 - Aaron Burgin from Suicide Sucks
The Illuminate Recovery Podcast
Aaron Burgin discusses using targeted messaging and technology to prevent teen suicide on the Illuminate Recovery Podcast.
46:11•29 Mar 2021
Saving Lives with Empathy: Aaron Burgin on Teen Suicide Prevention
“Technology, with empathetic and compassionate communication, will have the power to prevent suicide if we, as organizations, go about it the right way.”
Imagine a world where no teenager feels so hopeless that they consider ending their life. Aaron Burgin from Suicide Sucks is working tirelessly to make that vision a reality. In this episode of the Illuminate Recovery Podcast, Aaron joins hosts Curt Neider and Shelley Mangum to talk about his mission to prevent teen suicide through targeted messaging and the power of technology. Aaron's passion for this cause stems from a deeply personal place—his brother's tragic suicide in 2010.
Since then, he's been on a mission to reach 'rocker teens' and other young people who might be struggling. Aaron believes that the right message, delivered in the right way, can make all the difference. He uses prescriptive analytics and demographic-specific branding to ensure his messages resonate with the intended audience. But it's not just about the data; Aaron emphasizes the importance of genuine, intentional connections.
He shares how compassionate communication can break down barriers and foster a sense of hope. Whether you're a parent, educator, or just someone who cares about mental health, this episode offers valuable insights into how we can all play a part in preventing teen suicide. Tune in to hear Aaron's story and learn how you can help make a difference.

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