57: HealthTech Hour with Steve Roest - Episode 57

57: HealthTech Hour with Steve Roest - Episode 57

In the latest episode of HealthTech Hour, host Steve Roest engages in a compelling discussion with Sharlene Lopez, a renowned strategist in the pharmaceutical and health tech sectors. As the Chief Growth Officer at Alertive, Lopez shares insights into her journey and the pivotal role of branding and behavior change in the healthcare industry. Alertive is making significant strides in transforming clinical communication, enabling seamless integration into clinical pathways and improving patient outcomes.

Roest introduces PocDoc's HealthyHeartCheck, a revolutionary tool that provides a comprehensive health profile in just nine minutes. This digital innovation is now available across major retailers, aiming to enhance heart health management. As a CEO and founder himself, Roest emphasizes the importance of understanding the healthcare system's adoption challenges, including clinician behavior change. Lopez highlights her experience spanning sales, marketing, and life sciences, providing her with a unique perspective on the intersection of technology and healthcare.

She discusses the necessity of engaging healthcare professionals in adopting new technologies and the importance of clear communication and positioning. The conversation also touches on the broader implications of digital innovation within healthcare systems, particularly its impact on junior doctor retention strategies. Lopez's insights into the unintended consequences of budget allocations within healthcare institutions provide valuable lessons for leaders in the field.

As the episode wraps up, Lopez shares a personal mantra that inspires resilience: "No matter how bad it gets, at least you know you are trying to do something for the positive, for net good." This sentiment encapsulates the ethos of both Lopez and Roest, highlighting their commitment to driving positive change in the healthcare sector. This episode is a must-listen for anyone interested in the dynamic world of health technology and the strategies behind effective healthcare transformation.