Bob Dunn of Do the Woo PodcastBob Dunn of Do the Woo Podcast
Podcaster Stories
Bob Dunn discusses his journey from WordPress to WooCommerce and how he beat IKEA in marketing.
27:38•28 May 2020
Bob Dunn: WooCommerce Insights and Beating IKEA's Marketing Machine
“I think to your point about being visual creatures...Do your workout, go grocery shopping, whatever you want to do, as opposed to having to concentrate on. I don't want to be the talking head because I'm really not sure if I'm able to capture an audience for a long amount of time by myself.”
Ever wondered how a small business can outshine a giant like IKEA? In this episode of 'Podcaster Stories', host Danny Brown chats with Bob Dunn, the voice behind the 'Do the Woo Podcast'. Bob shares his journey from being a WordPress expert to becoming a WooCommerce guru. You'll hear about his strategic pivot from WordPress to WooCommerce, and how this move has shaped his podcasting career.
Bob also dives into the future of WooCommerce and why it's crucial to know exactly what you want to achieve when starting a podcast. The conversation gets even more interesting when Bob reveals how he and his wife managed to snag a marketing award, leaving IKEA in the dust. If you're keen on understanding the nitty-gritty of e-commerce, podcasting, and clever marketing strategies, this episode is a must-listen.
Tune in for an engaging discussion filled with practical tips and inspiring stories.
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