David Jernigan: Alcohol marketing and public health – What do we know and what we can we do?David Jernigan: Alcohol marketing and public health – What do we know and what we can we do?
Alcohol Alert Podcast
Alcohol Alert, October 2019: This edition of the …
46:20•17 Oct 2019
David Jernigan on Alcohol Marketing's Hidden Dangers
“Alcohol marketing is a major contributor to underage drinking, and we need to take action to better protect vulnerable groups. The voluntary approach to the global strategy simply hasn't made much headway, so you can weigh in.”
Imagine the subtle ways alcohol ads sneak into our lives, especially affecting the youngest among us. In this episode of the 'Alcohol Alert Podcast', Professor David Jernigan from Boston University sheds light on how alcohol marketing impacts public health. He reveals the clever tactics alcohol companies use to bypass regulations and target children and young people, shaping their drinking habits and societal norms around alcohol consumption.
Jernigan doesn't just stop at highlighting the problems; he dives into the importance of self-regulation within the industry and calls for a global strategy to curb these marketing practices. He also emphasizes the power of social change and how individuals can play a role in protecting vulnerable groups from alcohol-related harm. This episode is a must-listen for anyone interested in understanding the far-reaching effects of alcohol marketing and looking for ways to make a difference.
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