David Jernigan on alcohol marketing

David Jernigan on alcohol marketing

Ever wondered how alcohol ads might be impacting young people? In this episode, David Jernigan, PhD, sheds light on the surprising connection between alcohol marketing and underage drinking. As the director of the Center on Alcohol Marketing and Youth, Jernigan brings a wealth of knowledge to the table, breaking down a pivotal study featured in the Addiction journal. The research reveals that teens who see more alcohol ads tend to start drinking earlier and consume more heavily.

Jernigan walks listeners through how the study was conducted and what the findings mean for future policies. If you're a parent, educator, or just someone concerned about youth and alcohol, this episode offers eye-opening insights that could change how you view alcohol marketing. Tune in for a deep dive into how these ads shape young minds and what can be done to mitigate their impact.