“Embracing the non traditional” – TikTok and alcohol advertising“Embracing the non traditional” – TikTok and alcohol advertising
People First Radio
Because TikTok has so many younger users, alcohol companies aren’t allowed to advertise on it. But as Dr. Jessamy Bagenal recently wrote in British medical journal The Lancet, there are a number of non-traditional ways that liquor could be being promoted
20:26•17 Feb 2023
The Hidden Dangers of TikTok: Alcohol Promotion to Youth Uncovered
“It wouldn't be possible to make sure content like that doesn't show up on a platform like TikTok without taking measures that could be seen as intrusive.”
Imagine scrolling through TikTok, enjoying the latest dance trends and funny videos, when suddenly, subtle messages promoting alcohol start to pop up. In this eye-opening episode of People First Radio, Dr. Jessamy Bagnall, a surgeon and editor at The Lancet, sheds light on how alcohol could be sneaking its way into the feeds of younger users despite official advertising bans. Dr. Bagnall dives into the world of user-generated content and explains how it might be inadvertently promoting alcohol to teens.
She shares her concerns about the algorithms that could be amplifying these messages and the urgent need for TikTok to take responsibility. The discussion doesn't stop there. It also covers the broader public health implications, including the potential cancer risks associated with alcohol consumption. Dr. Bagnall calls for more transparency and stricter guidelines to protect young audiences from these hidden dangers.
This episode is a must-listen for parents, educators, and anyone interested in the intersection of social media and public health. Tune in to uncover how a platform meant for fun could be influencing young minds in ways we never imagined.
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