Ep. 214 - Powerful PSA Aims to Stop Community from Living in Denial (Ohio) About Opioid Addiction

Ep. 214 - Powerful PSA Aims to Stop Community from Living in Denial (Ohio) About Opioid Addiction

Ohio has been grappling with one of the highest overdose death rates in the US, and Franklin County saw a shocking 47% increase in opioid-related deaths last year alone. This alarming trend spurred community leaders to form the Ohio Opioid Education Alliance, aiming to tackle the crisis head-on.

In this episode of Cover2 Resources, host Greg sits down with Chad Jester, President of Nationwide Insurance Foundation, and Shawn Holt, President & CEO of Maryhaven, to discuss their powerful public service announcement (PSA) campaign designed to shatter the 'not my kid' mentality that many parents hold. Their research revealed a startling disconnect: while most people acknowledge the opioid epidemic, only 19% believe it could affect their own families. This mindset often leads to a lack of preventative measures.

The Alliance's PSA campaign aims to change that by making the dangers of opioid addiction more personal and immediate. Through various media channels, the campaign reaches out to young people and their families, emphasizing prevention, the proper disposal of unused medications, and open conversations about drug abuse. The episode also delves into the importance of partnerships and investment in recovery programs.

By listening to this episode, you'll gain insights into how community efforts and targeted awareness campaigns can make a real difference in combating opioid addiction. Whether you're a parent, educator, or just someone concerned about this crisis, this episode offers valuable information on how to be part of the solution.