EP 62 The BrewDog Approach to Non-Alcoholic Craft Beers with Jordan Shippee

EP 62 The BrewDog Approach to Non-Alcoholic Craft Beers with Jordan Shippee

Deb, the Mocktail Mom, is back with another delightful episode of 'Thriving Alcohol-Free', and this time, she’s chatting with Jordan Shippee from BrewDog. If you’ve ever wondered about the fascinating world of non-alcoholic craft beers, this episode is a must-listen. BrewDog, which started in Scotland in 2007, has grown into a global sensation. Jordan, who has an extensive background in the craft beverage industry, shares how BrewDog has carved out a niche in the non-alcoholic beer market.

From the different methods used to create these beers to the cultural differences in alcohol-free products, this episode covers it all. You’ll hear about BrewDog's innovative strategies, their unique hotel experience in Columbus, Ohio, and the rising trend of 'sober curious' consumers. Jordan also touches on the importance of education in this evolving market and how BrewDog is leading the charge.

Whether you're already a fan of non-alcoholic beers or just curious about what options are out there, this episode offers a refreshing perspective on enjoying life without alcohol. So grab your favourite alcohol-free drink and tune in to learn more about the exciting world of non-alcoholic craft beers!