Ep120. The Sound of $16 Billion Lost: Neil Walshe Takes on the PokiesEp120. The Sound of $16 Billion Lost: Neil Walshe Takes on the Pokies
The Truth About Addiction
Neil Walshe discusses the hidden design of poker machines and his experiment with adding losing sounds to alter gambling behaviour. The episode explores addiction's impact on individuals and society.
37:41•27 Feb 2026
Neil Walshe Uncovers the Truth Behind Poker Machines
Episode Overview
- Poker machines are engineered without losing sounds to keep players engaged.
- Neil Walshe created a losing sound to test its impact on gambling behaviour.
- The absence of losing sounds significantly affects gamblers' perceptions.
- Gambling addiction can destroy families and finances.
- Awareness is key to changing gambling habits.
“The pokies don't play a single losing sound. It's quite easy to get pulled into that trance.”
Curious about how gambling machines are designed to keep you hooked? This episode of 'The Truth About Addiction' features Neil Walshe, who reveals the shocking truth about poker machines. Neil embarked on a fascinating mission to test whether adding a losing sound to these machines would affect behaviour. With poker machines in Australia draining approximately $16 billion annually, Neil's journey is both enlightening and alarming.
He shares how his personal experiences with gambling have shaped his understanding of its addictive nature. Ron Isherwood, the host, brings his own colourful history into the mix, sharing anecdotes from his past life surrounded by gambling and addiction. Together, they explore the psychological tricks that keep people playing and losing. Neil's project involved creating a losing sound for poker machines and testing it on unsuspecting players, revealing how much the absence of losing sounds affects gamblers' perceptions.
The conversation touches on broader themes of addiction, societal impacts, and the often-hidden costs of gambling. It's a raw and honest discussion that doesn't shy away from the darker side of gaming and addiction. If you've ever wondered about the real cost of gambling or know someone who struggles with it, this episode offers valuable insights and a call to action to rethink our approach to these enticing machines. Could a simple sound change the way we gamble?
Listen in to find out.

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