EP323: Niche Within a Niche: Building a Biogas Recruitment Business - Lisa Kitt, Dahlia RecruitmentEP323: Niche Within a Niche: Building a Biogas Recruitment Business - Lisa Kitt, Dahlia Recruitment
The Recruiter's Recruitment Podcast
Recruiter and founder Lisa Kitt talks with host Lysha Holmes about building Dahlia Recruitment around a biogas niche, relying on instinct, relationships and experience rather than rigid business plans. The conversation also covers the RNG Girls podcast, women in biogas, and why food waste matters to the energy sector.
40:43•11 May 2026
Instinct, Biogas and Niching Hard: How Lisa Kitt Built Dahlia Recruitment
Episode Overview
- Niching down, even to a “niche within a niche”, can transform mindset and position a recruiter as a true market specialist.
- Launching a business on instinct and experience, rather than an elaborate plan, is possible but demands resilience through quiet months.
- Deep, face-to-face client relationships and understanding stakeholders’ worlds remain critical in recruitment success.
- Side projects like the RNG Girls podcast can strengthen industry presence and create platforms for underrepresented groups, such as women in biogas.
- Simple daily actions, such as separating food waste correctly, can support biogas production and contribute to environmental goals.
“I had three blank months where I thought, oh my goodness, what am I going to do? I had a word for myself and thought, right, what do I know better?”
What drives someone to set up a recruitment business on gut feeling rather than a glossy business plan? This chat between host Lysha Holmes and guest Lisa Kitt gives a very honest look at doing exactly that. Lisa, founder of Dahlia Recruitment and co-host of the RNG Girls podcast, shares 30 years’ worth of stories from IT recruitment in Bromley, RPO in Gibraltar and Bulgaria, through to life sciences and, finally, a tiny but booming corner of renewable energy: biogas.
She talks about the "sliding doors" moment when a CEO rang her out of the blue, pulling her into biogas long before it was fashionable and planting the seed for her future niche. Things aren’t sugar-coated. Lisa admits to three completely blank months after launching, saying, "I had three blank months where I thought, oh my goodness, what am I going to do?...
I had a word for myself and thought, right, what do I know better?" That question pushed her to narrow down hard, becoming a specialist in biogas and, as Lysha puts it, a "niche within a niche" rather than trying to be all things to all clients. You’ll hear how she built a business around long-term relationships, instinct and face-to-face client time, rather than spreadsheets and rigid forecasts.
There’s also a fun look at the RNG Girls podcast, which platforms women working in renewable natural gas and has already attracted strong support across the US and Europe. The episode finishes on Lisa’s passion for food waste and how a simple decision about which bin you use can feed biogas plants and support a greener energy system.
If you’re a recruiter flirting with the idea of going solo, or you’re just curious how someone can build a career by backing a tiny specialist market, this chat might leave you asking: what’s the niche you secretly already own?
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