EP344: How AI Can Put Your Top Biller on Every Desk - Roheel Ahmad, Founder, Imagine AIEP344: How AI Can Put Your Top Biller on Every Desk - Roheel Ahmad, Founder, Imagine AI
The Recruiter's Recruitment Podcast
Recruitment leader Roheel Ahmad explains how Imagine AI is designed to act as a "CRM of improvement", using data and AI to put top biller behaviours on every desk. The conversation also touches on leadership, hiring structure and reducing tech overload for growing recruitment businesses.
29:56•2 Nov 2026
How AI Turns Every Recruiter into a Top Biller
Episode Overview
- Imagine AI positions itself as a "CRM of improvement", aiming to make recruiters better, not just faster.
- The system analyses top billers’ behaviour and compares it with other consultants to highlight specific performance gaps.
- AI-driven insights turn call notes and desk activity into concrete coaching points on BD, relationship-building and qualification quality.
- Imagine AI consolidates functions like note-taking, reporting, gamification and lead surfacing into one platform, reducing the need for multiple tools.
- Roheel stresses the importance for founders of documenting expectations and interview criteria instead of hiring and managing purely on instinct.
“We openly say it puts your top biller on every desk.”
Curious about how others navigate their sobriety journey? This conversation actually focuses on a different kind of performance boost: using AI to turn every recruiter into a top biller. The Recruiter’s Recruitment Podcast brings back returning guest Roheel Ahmad, founder of Imagine AI, People OS and recruitment firm Forsyth Barnes, for a frank chat about why traditional CRMs leave recruiters drowning in data instead of generating deals.
Roheel explains how Imagine AI moves beyond simple data storage and automation to what he calls a "CRM of improvement" – technology that doesn’t just make recruiters faster, but genuinely better at the job. You’ll hear how Imagine AI can answer questions like, "Last 90 days, who's a top biller? Tell me the top five things they've been doing," and then compare that behaviour to another consultant’s desk.
By spotting quality gaps – such as weak relationship-building, shallow candidate qualification or missed follow-up meetings – the system highlights specific levers each recruiter needs to pull. As Roheel puts it, "We openly say it puts your top biller on every desk." The chat also digs into performance management and leadership. Roheel talks about running recruitment businesses without formal management training and how many founders still hire and interview "on a whim".
He urges leaders to get expectations out of their heads and into a clear playbook, then use data and AI to measure against it rather than relying on gut feel. For founders, there’s plenty on reducing tech-stack overload, cutting desk costs and using one platform for BD, reporting, training and gamification. For recruiters, there’s reassurance that AI isn’t replacing them; it’s designed to remove admin, surface buying signals and support better coaching.
If you’re in recruitment and wondering how to scale performance without burning people out or buying yet another tool, this episode might be the nudge to rethink how your CRM really serves your desk.
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