Episode #123 High Truths on Drugs and Addiction with Dr. Wes Perkins and Social Norms

Episode #123 High Truths on Drugs and Addiction with Dr. Wes Perkins and Social Norms

High Truths on Drugs and Addiction

Do all kids try Alcohol? Marijuana? Drugs? What are the social norms? Listen to the developer  of the Social Norms Theory, Dr. Wes Perkins, to learn how to use social norms to change risky behavior. Wesley Perkins WESLEY PERKINS received the B.A. in Sociology from Purdue University, an M.Div. degree from Yale University Divinity School, and the M.A. and Ph.D. in Sociology from Yale University. He is Professor of Sociology in the Department of Anthropology and Sociology at Hobart and William Smith Colleges in Geneva, New York. In 1993 he was honored with Hobart and William Smith's faculty prize for outstanding scholarship and in 1997 he received the faculty prize for outstanding service to the college community honoring his work to reduce alcohol abuse among students. He is Project Director of theAlcohol Education Projectat Hobart and William Smith, an initiative providing research, educational resources, and strategies to reduce alcohol and other drug abuse throughout the U.S. and internationally. In 1999 and again in 2005 the Project received a national award from the U.S. Department of Education as a Model Prevention Program in Higher Education. Dr. Perkins has published extensive research on alcohol and other drug problems among college students, adolescents, and young-to-middle aged adults in professional journals and is editor of a recent book on The Social Norms Approach to Preventing School and College Age Substance Abuse. He was a pioneer in work uncovering peer misperceptions of alcohol and other drug norms and developed the theory underlying the social norms approach to prevention. He also conducts research on problems of collegiate children of alcoholics, gender-related aspects of drug use, stress and drinking, religious-ethnic differences in drinking and other drug use, and evaluation studies of secondary school and university environments. He has delivered over 500 guest lectures, keynote addresses, workshops and research presentations for colleges, universities, secondary schools and professional conferences in the United States and internationally. Dr. Perkins has also served as a consultant to schools throughout the United States and to state and national drug abuse agencies and has testified at a Senate hearing on problems of alcohol abuse on campus. In 1999 he received the Outstanding Service Award by the Network of Colleges and Universities Committed to the Elimination of Alcohol and Other Drug Abuse for his significant career contribution to prevention work in higher education at both the local and national level. In 2016 he received the Community Collaboration Award given by Success for Geneva’s Children, a New York organization dedicated to mobilizing the community to improve the lives of Geneva, NY children. The award recognized Dr. Perkins' work over a ten year period preparing multiple data books to enhance the community understanding of local youth health and well-being. Dr Perkins' work has been frequently cited in the press and television news coverage including the New York Times, the Los Angeles Times, CNN, National Public Radio, New York Times Magazine, Newsweek, and Time Magazine. His work has also been cited in The Times Educational Supplement in England and the Scotsman and the Herald in Scotland and his research was discussed by members of the Scottish Parliament in a formal Parliament session. He recently completed work as a project director on a project designing, imple

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1:06:031 May 2023

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Shaping Behaviors: How Social Norms Influence Youth Choices with Dr. Wes Perkins

Episode Overview

  • Social norms theory explores the impact of cultural norms on risky behaviors among youth
  • Dr. Wes Perkins highlights the power of accurate social norms in combating detrimental cultural influences
  • Research and practical applications of social norms theory provide valuable insights and strategies for prevention
The most simple message I can say is, let's tell the people the truth. That is the truth about the positive majorities. Let's use that to engage in prevention because for one thing, it's readily available.

What if the key to reducing risky behaviors among youth lies in understanding their social norms? In this enlightening episode of 'High Truths on Drugs and Addiction', Dr. Roneet Lev sits down with Dr. Wes Perkins, the brain behind the Social Norms Theory. Dr. Perkins brings a wealth of knowledge, from his academic journey at Yale to his impactful work at Hobart and William Smith Colleges, where he has dedicated his career to studying and addressing substance abuse among students.

Dr. Perkins explains how misperceptions about peer behavior can lead to increased alcohol and drug use among young people. He delves into the Social Norms Theory, which suggests that correcting these misperceptions can significantly reduce risky behaviors. It's a fascinating dive into how our beliefs about what others are doing can shape our own actions, often leading us down paths we might otherwise avoid. Listeners will gain practical strategies for promoting healthier behaviors by accurately portraying social norms. Dr.

Perkins shares compelling examples from his research and real-world applications, illustrating how these concepts have been successfully implemented in educational settings. Whether you're a parent, educator, or someone interested in the dynamics of youth behavior, this episode offers valuable insights. It challenges us to rethink how we approach prevention and intervention, emphasizing the power of accurate information in shaping positive outcomes.

Tune in for a conversation that not only informs but also inspires action towards creating safer, healthier environments for our youth.

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