Episode 138 -- What Are We Really Selling? A conversation with Glenn HadleyEpisode 138 -- What Are We Really Selling? A conversation with Glenn Hadley
Positive Sobriety Podcast
Glenn Hadley, Senior Vice President of Strategy at Dreamscape Healthcare Marketing helps treatment centers gain visibility. In this episode, he helps David and Nate understand the challenges faced by any facility that wants to introduce itself honest...
46:20•3 Sept 2022
Marketing Addiction Treatment: Glenn Hadley's Take on Building Trust and Visibility
“I think we have a real identity crisis in substance use treatment, that too often each individual facility is trying to be everything to everyone.”
Ever wondered how addiction treatment centers make themselves known in a crowded market? In this episode of the Positive Sobriety Podcast, hosts Nate Larkin and David Hampton sit down with Glenn Hadley, Senior Vice President of Strategy at Dreamscape Healthcare Marketing. Glenn brings his wealth of experience to the table, discussing the hurdles that treatment centers face in gaining visibility and trust. He emphasizes the importance of honesty and a well-defined service offering, crucial for connecting with those seeking help.
Glenn also dives into the necessity of forming genuine therapeutic relationships and the power of specialization in areas like trauma therapy. This conversation sheds light on why celebrating sobriety and focusing on niche services can make a significant difference. If you're curious about the behind-the-scenes of addiction treatment marketing or looking for ways to better connect with patients, this episode is a must-listen.
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