Episode 177: Episode 177: Special Guest Molly RuggereEpisode 177: Episode 177: Special Guest Molly Ruggere
Recovery Rocks
Recently recognized by Axios Charlotte on its list of “25 women helping to shape Charlotte in 2023," Molly Ruggere is a writer, Certified Lumia Life Coach, Certified This Naked Mind Coach and Founder of Counterculture Club, a global alcohol-free community
31:48•23 Jun 2023
Counterculture Club, Sober Community and Saying No to Burnout
Episode Overview
- Leaving one city or environment for another can be a helpful step if local drinking culture is feeding harmful habits.
- Traditional meetings can provide vital accountability and connection, even if age gaps or cultural differences make them feel imperfect.
- If the sober community or events you want don’t exist, creating your own space can attract both alcohol-free people and those simply curious about a night off from drinking.
- Running recovery-focused projects without boundaries can lead to burnout; slowing down and prioritising self-care is essential for long-term sobriety.
- Dating, relationships and live music can feel richer without alcohol, as confidence grows from knowing you’ve already done the "hardest thing" by changing your drinking.
“"Why don’t we make not drinking just as cool and just as fun and just as interesting as drinking?"”
How do people find strength in their journey to sobriety? This chat on Recovery Rocks brings together co-hosts Lisa Smith and Tawny Lara with special guest and life coach Molly Ruggieri, whose work questions why alcohol is still treated as a requirement for fun and connection. Molly shares how leaving New York City for Charlotte became the turning point in her drinking, shifting from "social" habits to using alcohol to numb heartbreak and stress.
She talks about trying to avoid traditional meetings, then realising that, at the time, they were the only place to meet others living alcohol-free. Yet being 27 in rooms full of much older people left her feeling like she didn’t quite see the kind of sober life she wanted. That gap pushed her to start Counterculture Club, a Charlotte-based alcohol-free community that’s grown into both IRL events and a global online space.
She wanted "events that anybody would want to go to" and describes sold-out alcohol-free happy hours and a 500-person booze-free beverage festival that mixed music, yoga, brands and a crowd ranging from drinkers taking the night off to people fully alcohol-free. The conversation isn’t just about building community; it’s also about burnout and boundaries.
Molly admits she "worked through the holidays" and neglected self-care to pull off the festival, learning the hard way that "in order to go faster, you need to slow down." The trio talk honestly about juggling work, passion projects and staying sober first. There’s also a fun detour into music, from early Lollapalooza memories to sober gigs and a shared love of earlier shows and matinee concerts.
Molly notes that music is "better not drinking" because "you’re 100% present" for every song. If you’ve ever wished for social connection without a drink in your hand, this conversation might have you asking what kind of sober or sober-curious life you’d like to build for yourself.

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