Episode 19 - Alcohol Everywhere with Rebecca

Episode 19 - Alcohol Everywhere with Rebecca

Picture this: you can't go a day without encountering an alcohol ad or reference. Whether it's on TV, social media, or even in your local shop, alcohol messages are everywhere. In this episode of 'Life with Alcohol and Drugs', Rebecca McColl, Policy and Research Assistant at Scottish Families Affected by Alcohol and Drugs, dives into the findings of the Scottish Families Alcohol Action Group's report, 'It's Everywhere'.

The report sheds light on just how deeply alcohol messaging is woven into the fabric of daily life in Scotland. Rebecca explains how the group conducted surveys in early and late 2021 to gauge the prevalence of alcohol references in various settings. The results were eye-opening: in the first survey alone, 35 respondents noted over 350 instances of alcohol mentions. This staggering number highlights the normalization of alcohol in everyday life, a concerning trend given the harm it causes.

The discussion also touches on how perceptions of drinking changed during the pandemic. Many people felt they drank more pre-pandemic and reflected on their drinking habits during lockdowns. The report also emphasizes the need for clear warnings about drinking during pregnancy and seeks young people's views on alcohol advertising. Rebecca’s insights aim to raise awareness and spark positive actions to reduce alcohol-related harm in Scotland.

Whether you're curious about the impact of alcohol advertising or looking for ways to support someone struggling with alcohol use, this episode offers valuable perspectives and practical advice.