Episode 84- Jamie FayEpisode 84- Jamie Fay
Recovery Rockstars UNCUT
On this episode I speak with Jamie Fay, the Co-Founder and CEO of Rationale Brewing, a kick-ass non-alcoholic brew. After losing both of his parents to alcoholism, Jamie was having a deep conversation with his son about being responsible as he was...
20:08•28 Dec 2023
Brewing Change: Jamie Fay's Mission for Mindful Drinking
Episode Overview
- Jamie's personal experience with alcoholism in his family inspired the creation of Rationale Brewing
- The brand aims to encourage moderation and reduce alcohol consumption through its non-alcoholic beer offerings
- Strategic partnership with Deschutes Brewing has led to the introduction of Mexican Cerveza, Hazy IPA, and West Coast IPA
- The brand's inclusive approach and focus on promoting mindful drinking resonate throughout the conversation
- Jamie's commitment to involving his family in the business reflects the brand's ethos of uniting the recovery community
“Drinking non-alcoholic beer is a party and can be a party, but no one's positioning it that way.”
What happens when personal loss inspires a new mission? In this episode of Recovery Rockstars UNCUT, Jamie Fay, Co-Founder and CEO of Rationale Brewing, shares his compelling journey. After losing both parents to alcoholism, Jamie found himself in a heartfelt conversation with his son about the family's history with alcohol. This pivotal moment sparked the creation of Rationale Brewing, a brand dedicated to promoting moderation and smarter drinking choices.
Jamie's story is one of turning pain into purpose, and his vision for the future of non-alcoholic brews is both inspiring and impactful. He discusses the brand's mission to make non-alcoholic beer a cool and acceptable choice, its range of flavors like Mexican Cerveza and Hazy IPA, and the importance of building a community of 'brand Mavericks'. Partnering with Deschutes Brewing has allowed Rationale Brewing to expand its offerings and reach more people who are looking to moderate their drinking.
Jamie's dedication to involving his family in the business and his commitment to mindful drinking reflect the podcast's ethos of uniting the recovery community through real, raw stories. This episode is a must-listen for anyone interested in the recovery lifestyle, mindful drinking, or simply a powerful story of resilience and innovation.
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