ESTELLE NORDENFALK: YOGA OCH BOVETEGRÖT ÅT FOLKETESTELLE NORDENFALK: YOGA OCH BOVETEGRÖT ÅT FOLKET
Yoga Radio Sessions - Yogapodden
YOGA RADIO SESSIONS #26 - YOGAPODDEN När Yogayama ska erövra Europa med ett yogavärldens 7-11 ...
1:02:12•13 Mar 2018
Estelle Nordenfalk: Making Yoga Accessible Through Crowdfunding
“Yoga is not just about physical exercise; it’s a system that has survived for millions of years. It’s fantastic to see more people interested in learning about it.”
Ever thought yoga was just for the elite? Estelle Nordenfalk, CEO of Yogayama, is here to change that perception. In this episode of 'Yoga Radio Sessions - Yogapodden', Estelle dives into her mission to democratize yoga through crowdfunding and franchising. Forget about the typical high-end studio image; Estelle is all about making yoga accessible to everyone, no matter their background or bank balance.
She shares her journey from competitive ashtanga practitioner to a yoga advocate who believes in the practice's transformative power beyond just physical exercise. Estelle also tackles the challenges of maintaining quality while expanding and the importance of staying true to one's values. From the nitty-gritty of crowdfunding to the surprising benefits of buckwheat porridge, this episode is packed with insights that are as practical as they are inspiring.
If you're curious about how yoga can fit into your life or interested in the business side of wellness, this episode is a must-listen.
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