Hella Cocktail Co.: Transforming Non-Alcoholic Drinks with Handcrafted Bitters and Mixers
For me, every time we turn a new person on to a product that they haven't had before or we change a person's opinion about a product, like the amount of times that I would do an in-store tasting and someone would come up and I'd be serving bloody mary mix and they'd be like I hate bloody Mary Mix. That for me, I think, is what it's all about.
What if you could enjoy a cocktail without the alcohol but with all the flavor? That's exactly what the founders of Hella Cocktail Co. set out to achieve. In this engaging episode of 'For All Drinks', host Marcos Salazar chats with Eddie, Simeon Jomaree Pinkard, and Tobin Ludwig about their journey in creating some of the most innovative non-alcoholic beverages on the market. From small-batch bitters to sparkling apéritifs, Hella Cocktail Co. is raising the bar for booze-free drinks.
The conversation kicks off with the fascinating origin story of bitters and how this key ingredient has evolved over time. Eddie, Simeon, and Tobin share how they began their adventure by reimagining bitters, a foundational component of many classic cocktails. The trio’s passion for quality and innovation shines through as they discuss their handcrafted products, which are designed to elevate any non-alcoholic drink.
Listeners will be intrigued by the range of topics covered, including the health benefits of bitters, such as their carminative and anti-inflammatory properties. The founders also delve into the importance of zero sugar in their products and how they incorporate functional ingredients like ginger and turmeric. These elements not only enhance flavor but also offer additional health perks.
One of the most heartwarming parts of the episode is when Eddie, Simeon, and Tobin talk about what it’s like to build a business with close friends. Their camaraderie and shared vision have been crucial to their success. They also hint at exciting new products on the horizon, making this episode a must-listen for anyone interested in the future of non-alcoholic beverages.
Whether you're a seasoned mixologist or someone looking to reduce your alcohol intake, this episode offers valuable insights and plenty of inspiration. Tune in to discover how Hella Cocktail Co. is transforming the landscape of non-alcoholic drinks.