International examples of good practice – alcohol marketing regulations abroad

International examples of good practice – alcohol marketing regulations abroad

Ever wondered how other countries tackle alcohol marketing? This episode of the 'Alcohol Alert Podcast' takes you on a global tour of effective strategies, straight from the experts. Featuring lectures from the IAS Alcohol Marketing Conference, you'll hear Sheila Gilheany, Patti Rundall, and Gerard Hastings share their insights on how different nations regulate alcohol marketing to protect vulnerable populations. Chaired by Sir Ian Gilmore, the session dives into a variety of topics.

From the influence of marketing on brand perception to strategic plans aimed at reducing its impact, this episode covers it all. You'll also learn about lessons drawn from tobacco control, the hurdles faced in progressive politics, and how gender stereotypes play into marketing tactics. Gerard Hastings captures it well when he says, 'Marketing's key role is to build the brand, turning what is a blatant sales pitch into something more subtle and pervasive'.

Tune in for a thought-provoking discussion that sheds light on the importance of stringent regulations for public health.