LUCK Protocol Can you learn LUCK? YES!

LUCK Protocol Can you learn LUCK? YES!

Dr. Will Horton

Dr. Will Horton explains his Luck Protocol, blending psychology, NLP and everyday examples to show how people might build a more "lucky" mindset. The conversation covers social connections, intuition, reframing guilt and shame, and taking bold, grateful action each day.

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31:2326 Aug 2026

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Dr. Will Horton’s Luck Protocol: Turning Guilt, Gut Feelings and Bold Actions into Everyday Luck

Episode Overview

  • Lucky people tend to have wide social networks, talk to more strangers, and trust their intuition.
  • Creating a physical "luck anchor" from real memories of things working out can shift your daily mindset.
  • Old stories of being cursed or unlucky can be reframed with "That was then, this is now" and the swish pattern.
  • Feelings of guilt or shame can be turned into a physical "luck attractor" instead of blocking success.
  • Daily luck practice involves firing your anchor, taking one bold action, and focusing on gratitude.
I totally commit to being lucky.

How do people find strength in their journey to sobriety? This conversation with Dr. Will Horton looks at a different angle: becoming "lucky" on purpose. Dr. Horton, a licensed psychologist, master addictions expert, and leading NLP and hypnosis trainer, shares what he calls the Luck Protocol — "basically the psychology of luck" backed by research from Richard Wiseman’s *The Luck Factor* and *Conscious Luck* by Dr Hendricks.

Instead of four-leaf clovers and superstition, he explains that people who rate themselves as lucky tend to have expansive social networks, talk to more strangers, and trust their gut feelings. You’ll hear him break luck into practical steps using the acronym L-U-C-K. He guides you to recall real moments when "things just worked out", amplify that feeling, and create a physical anchor for it.

As he puts it, you commit by telling yourself, "I totally commit to being lucky" while firing that anchor each day. Dr. Horton then tackles what blocks luck: feeling cursed, unlucky, or weighed down by guilt and shame. Using simple NLP ideas such as "That was then, this is now" and the classic swish pattern, he shows how to shrink old stories of bad luck and replace them with vivid images of a luckier you.

He even suggests turning the physical sensation of guilt or shame into a "luck attractor" instead of a drag on success. Along the way, he shares down-to-earth examples, from a dental drama solved by reaching out to a well-connected friend, to a bold email that reignited his theatre work and led to new directing roles.

The protocol finishes with three daily habits: firing your luck anchor, taking one bold action (especially one that scares you a bit), and consciously feeling gratitude. If you’ve ever thought "I’m just not a lucky person", this episode might have you asking: what if luck is a skill you can practise today?

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