One on One With Coach Blu: Wine Culture; Normalizing Alcoholic MomsOne on One With Coach Blu: Wine Culture; Normalizing Alcoholic Moms
Addict II Athlete Podcast
Coach Blu and Marisa talk about wine culture aimed at mums, the rise in alcohol use among women, and how it affects families and mental health. They share practical ideas for processing trauma, easing burnout and building healthier ways to cope without alcohol.
58:43•21 May 2021
Wine Culture, Mum Guilt and Finding Balance With Coach Blu
Episode Overview
- Wine-focused marketing towards mothers can normalise heavy drinking and exploit stress, exhaustion and feelings of inadequacy.
- Humorous "wine mom" memes and hashtags may hide real dependence and a sharp rise in women needing alcohol treatment, especially since COVID.
- Children quickly notice when parents are emotionally or mentally checked out, whether from substance use or constant distraction.
- Healthy coping skills like running, walking, creative hobbies and community connection are key alternatives to using alcohol for stress relief.
- Processing trauma—including bad dreams—can involve reframing beliefs about being weak, focusing on personal strength and using movement to work through fear.
“Each of us need to have a real sense of self-awareness of where is our balance, where are our priorities, and what is most important to us.”
What are the common struggles and victories in addiction recovery? This live coaching-style episode of Addict II Athlete zooms in on "wine culture" and the way society has started normalising alcoholic mums, especially since the pandemic. Coach Blu Robinson, a licensed mental health therapist and substance use disorder counsellor, chats with Athletic Director and co‑host Marisa Robinson about how motherhood, stress and marketing can collide in really damaging ways.
The spark for the conversation is a shocking example: a mum in recovery orders children’s clothes online and receives a $100 voucher for wine in the box. As Blu puts it, targeting mums this way is "a low blow" that plays on exhaustion, lack of support and the idea that wine is a reward for surviving another day of parenting.
They talk about "mom wine culture", hashtags like #winemom and #mommyjuice, and how humour around drinking can quietly slide into real dependence. You’ll also hear them widen the lens to talk about balance: how overworking, people‑pleasing, extreme sports and even constant "doing" can start to look a lot like addiction.
One caller asks how to handle trauma dreams; Blu breaks down practical tools for processing trauma, reframing beliefs about being "weak", and using movement to work through fear instead of being ruled by it. Throughout, Marisa keeps bringing it back to parenting and self‑care.
She highlights how kids know when you’re checked out, whether it’s through alcohol or a phone, and why "each of us need to have a real sense of self‑awareness of where is our balance, where are our priorities, and what is most important to us." The tone is honest, down‑to‑earth, and often gently funny, even while tackling heavy topics.
If you’ve ever felt the pull of "mommy wine" jokes or the pressure to do it all, this conversation might hit close to home in the best possible way. What would balance look like for you if alcohol wasn’t part of the picture?
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